Privacy policy
This Privacy Policy describes how modernbridestudio.com ("the Site", "we", "us") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.
1. Personal Information We Collect
Device information We automatically collect technical data when you visit the Site, including your browser version, IP address, time zone, cookie data, pages viewed, and how you interact with the Site. This is used to load the Site correctly and to analyse usage patterns. It is collected via cookies, log files, web beacons, tags, and pixels, and shared with our platform provider, Shopify.
Order information When you make a purchase, we collect your name, billing and shipping address, payment details, email address, and phone number. This is used to process and fulfil your order, handle payments, arrange shipping, send order confirmations, and detect fraud. This information is collected directly from you and shared with Shopify.
2. Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe your child has submitted personal information to us, please contact us and we will delete it promptly.
3. Sharing Your Personal Information
We share your personal information only with service providers necessary to operate our business and fulfil your orders:
- Shopify — powers our online store. See Shopify's privacy policy: https://www.shopify.com/legal/privacy
- Legal compliance — we may disclose your information where required by law, court order, or governmental authority.
4. Behavioural Advertising
We use your data to show you relevant advertising. This includes:
- Google Analytics — helps us understand how customers use the Site. See Google's privacy policy: https://policies.google.com/privacy. Opt out here: https://tools.google.com/dlpage/gaoptout
We may share browsing and purchase data with advertising partners via cookies or similar technologies.
You can opt out of targeted advertising directly:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Or via the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/
5. Lawful Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal information under the following lawful bases:
- Your consent
- Performance of a contract with you
- Compliance with legal obligations
- Protection of your vital interests
- Legitimate interests that do not override your fundamental rights
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. Order data is typically retained for 5 years in line with standard accounting obligations. You may request erasure at any time (see Your Rights below).
7. Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or significant effect on you. Shopify uses limited automated fraud detection (temporary IP and card denylisting) which does not significantly affect you.
8. Your Rights
EEA / GDPR residents — you have the right to access, correct, update, port, or request erasure of your personal information. Your data is initially processed in Ireland and may be transferred to Canada or the United States in compliance with GDPR. See Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR
You also have the right to lodge a complaint with your local data protection authority. In Hungary, this is:
NAIH — Nemzeti Adatvédelmi és Információszabadság Hatóság www.naih.hu
California / CCPA residents — you have the right to know, access, correct, or request deletion of your personal information, and to designate an authorised agent to act on your behalf.
To exercise any of these rights, contact us at: modern.bride.hu@gmail.com
9. Cookies
Cookies are small files downloaded to your device when you visit our Site. We use functional, performance, advertising, and analytics cookies to improve your experience and understand Site usage.
Essential cookies:
| Name | Purpose |
|---|---|
| _secure_session_id | Storefront navigation |
| cart | Shopping cart |
| checkout_token | Checkout process |
| secure_customer_sig | Customer login |
Analytics cookies:
| Name | Purpose |
|---|---|
| _s, _shopify_s | Shopify analytics |
| _shopify_sa_p/t | Marketing & referrals |
| _landing_page | Landing page tracking |
Most cookies persist between 30 minutes and two years. You can manage or block cookies via your browser settings. Note that blocking cookies may affect Site functionality. For guidance, visit www.allaboutcookies.org.
10. Do Not Track
We do not alter our data practices in response to Do Not Track browser signals, as there is no consistent industry standard for interpreting them.
11. Changes to This Policy
We may update this policy periodically to reflect changes in our practices or legal obligations. The current version will always be available on this page.
12. Contact
For questions, data requests, or complaints regarding this policy, please contact us:
Email: modern.bride.hu@gmail.com
Last updated: May 2026